Zoom 4Kids Case Study

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Research

I studied the top leading kid apps and decided to take a very basic approach to this challenge. Key takeaway - “Less is more”. I used the evaluative testing methodology with the existing ZOOM app. User interviews (5) both parents and student to understand pain points and behavior towards the functionality of the current zoom platform. I took a very basic approach when interviewing the young users:

• What do you see?

• What would you do?

• How do you feel?

• What do you like/ dislike?

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Young Participants:

• Elementary students K-5
• Use web and table/mobile services regularly (4+ times a week)
• In a virtual learning classroom setting
  

Parent Participants:

• Has a elementary student K-5
• Experience with web and table/mobile services
• Assist young user in a virtual learning classroom setting
  

Recruiting Methods:

• Teachers permission to contact other parents in the class
• Ask parents if the young participants are interested in an interview on the survey
• Facebook polls in parent group

Main User Flow

Low Fidelity Desktop Screens Classroom/Breakout Room

Key Findings

Quick glance at the main take-aways from the (5) interviews of the young users.

After assessing these notes I developed the key understanding of my persona.

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Design

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The handwritten font used throughout the app and logo is “a little sunshine” by V. Bays indicates this kid-like atmosphere.

Our logo is a remake of the current zoom logo for the student edition version.

Our attributes:

• Controlled

• Fun

• Connected

• Creative

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Future Developments

I plan to do another set of user feedback to improve the current version of iterations. Once additional user research is complete I plan to implement routes into the parent alerts feature.

Understanding

In this project I learned how to recreate a platform for a younger target audience. Interviewing and creating solutions for students basic virtual educational needs.